Behind the scenes at a Cerberus-owned Chrysler
Posted Thursday, Jun 26, 2008 by avava
With Cerberus Capital Management just about to wrap up its purchase of Chrysler Group, it's interesting to see what the private-equity firm has in store for the No. 3 U.S. automaker. This Detroit News article shows very clearly that Cerberus isn't about to sit back and wait for results. In fact, Cerberus consultant/Chrysler head Wolfgang Bernhard is already taking the bull by the horns and doing what he does best, pushing edgy design and controlling costs. A good example was the final review for the Chrysler Imperial. He walked into the room and simply stated, "That car will never see the light of day." And that was that. Bernhard knows what he likes and doesn't like, and he'll make decisions like that on the spot.
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Tags: Chrysler, DaimlerChrysler
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Avava
Michigan, United States
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- Since: 14 Jun 2007
- Last Login:29 Nov 2008
About me:
- I'm going to be a father!!!! I'm an actor in NY and LA, but now I'm based out of St. Louis, MO.
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