A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed-tail C30 to recruit younger buyers into the fold while offering an appropriately flavored confection of a car, the 1-Series has the task of winning customers who would love a Roundel on the hood, but can't swing the 3-series. Having done the truncated poop deck on the E36 318ti, BMW decided to go with a traditional three-box profile this time around.

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