Chrysler wants to get the message out that its listening to customers and responding quickly to improve its products. To that end, the privately-owned automaker is kicking off a new ad blitz this weekend with three commercials set to air in conjunction with the Super Bowl. The three ads you'll see this weekend are product specific and focus on the Chrysler 300, Dodge Charger and Jeep Grand Cherokee and Commander (the Jeep spot can be watched after the jump), though there are a total of eight product specific ads that will eventually be aired during Super Tuesday programming, the Indy 500 and the Oscars. In addition, Chrysler's also got an animated cross-brand ad titled "Listen to You" (screen shot above and more in the gallery below) that shows a kid creating his own car company by, what else, listening to what people want. The whole campaign is called "It's A New Day", and you'll likely be seeing it everywhere soon.