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• Dodge makes its own luck with the Journey

  tom on Tue Aug 19, 2008 02:56 am (msnbc.msn.com)

  “The harder I practice, the luckier I get,” basketball legend Michael Jordan once famously quipped, and some skeptics might ascribe the timely arrival of the Dodge Journey to plain old good luck. After all, the affordable, efficient people-mover is hitting showrooms just when the national mood is turning less frivolous with regard to transportation. But these days automakers need more than luck. The development of a new vehicle already takes several years from concept to car production. Several years ago, when gas was just over a buck a gallon, few were predicting today’s sky-high fuel costs, which are driving everyone and his wife away from the big, gas-swilling SUVs that Chrysler has traditionally sold toward the most fuel-efficient vehicles they can find. The Journey looks tailor-made for this period of pricey gas and consumer wariness about the state of the economy. It can carry as many as seven occupants while achieving EPA estimated highway mileage of 25 mpg, thanks to a thrifty 2.4-liter four-cylinder engine. And the starting price is only $20,750 (including shipping). If this sounds like an appealing combination, apparently a lot of people agree, because the Journey burst out of the gates as a hot seller the moment it arrived in showrooms this spring.

  

  Tags: Dodge, luck, Journey
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